Neon Cowboys designs and makes custom light-up merch for tours, artist webstores, VIP packages, festivals, brand activations and gifting suites. We have made Kacey Musgraves’ light-up tour merch for years, created branded merch and an activation at Stagecoach with AEG and Live Nation, and built bespoke light-up pieces for Topo Chico and light-up pillows for Cash App.
Tell us about your tour or project
Most tour merch is printed: a tee, a hoodie, a tote. Fans buy it and it disappears in every photo taken in a dark venue. Light-up merch is the piece that shows up in those photos, gets worn to the next show and gets kept. The Kacey Musgraves x Neon Cowboys collab hats ran out at venue after venue and now resell for hundreds of dollars on eBay and Poshmark.
Who have we made custom light-up merch for?
| Client | What we made | Where it ran |
|---|---|---|
| Kacey Musgraves | Kacey Musgraves x Neon Cowboys light-up cowboy hats in two colorways across two album eras; light-up butterfly hair clips; light-up phone cases that pulse to her music | Tour merch, sold at her shows and on her webstore |
| AEG and Live Nation at Stagecoach | Branded merchandise and a brand activation; a limited-edition white light-up hat offered with 2022 festival passes | Stagecoach country music festival, Indio, California |
| Topo Chico | “Bolo Chico,” a custom production and marketing campaign with bespoke light-up pieces | The beverage brand’s experiential activation |
| A University of Texas alumni VIP gifting suite | 1,000 custom light-up face stickers | Alumni VIP suite |
| Cash App | Light-up pillows and branded keepsakes gifted to guests | Brand activation at Topgolf Las Vegas |
| Kim Petras | Custom light-up sunglasses | Performance wear |
Brands that have featured our light-up pieces include Apple, which used a Neon Cowboys LED cowboy hat to show off the iPhone 13’s Night mode, Google, Adobe and Essie. Artists who have worn Neon Cowboys light-up pieces include Beyoncé, Missy Elliott, Kim Petras, Miranda Lambert and Selena Gomez. See the full list on our brand partnerships page.
What light-up merch can we make for your tour or brand?
- Light-up cowboy hats with your logo, like the Kacey Musgraves collab hats. We hold the U.S. utility patent on the LED cowboy hat. Custom hat runs start at 500; our run for Kacey Musgraves’ tour was 1,000.
- Hair clips and small accessories tied to a song or an album, like the light-up butterfly clips for “Butterflies.”
- Phone cases that pulse to music, made for Kacey Musgraves’ fans.
- Custom-shape LED face stickers in your colors, on orders of 1,000 or more (how custom stickers work).
- Sunglasses, bolo ties and wearable pieces built around a campaign.
- Pillows and keepsakes for gifting suites and brand activations, like the light-up pillows we made for Cash App at Topgolf Las Vegas.
- Stagewear: fringe jackets, dresses and harnesses for the artist, dancers or VIP staff.
Who is custom light-up merch for?
- Tours and merch teams that want a piece at the stand besides another shirt. Tour merch ideas beyond t-shirts
- Artist webstores selling a limited drop between tour legs. Premium artist merch for webstores
- VIP packages that need an item worth the upgrade. VIP package merch ideas
- Festivals and promoters adding branded merch or a pass add-on. Festival merch that lights up
- Brands and agencies planning an activation. Brand activation ideas
- Gifting suites and alumni associations. Gifting suite keepsakes that light up
How does a custom light-up merch run work?
- Brief. Send the artist or brand, the look (album art, logo, colors), the piece you have in mind, your quantity, your budget and your dates.
- Design. We design the piece around that look and the way the light should behave: steady, color-changing or pulsing to sound.
- Sample. You hold a sample, switch it on in a dark room and sign off on it.
- Production. We make the run to the approved sample.
- Delivery. Tell us where it needs to go: the tour, your warehouse or the venue.
We don’t publish lead times, because they depend on the piece and the quantity. Send your dates with the brief and we will tell you plainly what fits. The full process, from brief to production
Minimums and budgets
Minimums are set per project. The lower the unit cost a piece is built to, the higher the quantity it needs; a premium piece can run in a smaller quantity at a higher unit cost. Custom light-up cowboy hats start at 500 units; our run for Kacey Musgraves’ tour was 1,000. Our project form’s budget options start at $5,000 to $10,000, and the form also offers $30,000 to $50,000 and $100,000 and up.
Is light-up merch worth it over printed merch?
U.S. promotional products sales reached $26.78 billion in 2024 (PPAI, Feb. 2025), and the average promotional product is kept for about eight months (ASI Global Ad Impressions Study, 2016). Most of that money goes to printed pieces. Here is how they compare with a light-up piece:
| Piece | In a dark venue | After the show |
|---|---|---|
| Printed tee or tote | Disappears in photos | Worn or stored with every other tee |
| Glow stick | Glows that night | Fades and gets thrown away |
| Neon Cowboys light-up piece | Shows up in every phone photo | Worn to the next show and kept; the Kacey collab hats resell for hundreds of dollars |
Light-up promotional products compared with standard promo items
Why do artists and brands choose Neon Cowboys?
- We invented it. We hold the U.S. utility patent on the LED cowboy hat.
- Fashion first. Founder Asia Hall designs every collection; we have shown on the runway at New York Fashion Week 2022 and Los Angeles Fashion Week 2023.
- Proven on tour. Kacey Musgraves’ Golden Hour won the Grammy for Album of the Year, and our light-up merch has been part of her tours since that era (MCA Nashville, Aug. 2019).
- Black- and Chinese American woman-owned, and independent.
Tell us about your tour or project
Frequently asked questions
Who made Kacey Musgraves’ light-up tour merch?
Neon Cowboys. We have made Kacey Musgraves’ light-up tour merch for years: the Kacey Musgraves x Neon Cowboys light-up cowboy hats in two colorways across two album eras, light-up butterfly hair clips, and light-up phone cases that pulse to her music.
Can you make light-up merch with our logo or album art?
Yes. We design each piece around the artist’s or brand’s look: the logo, the album art, the colors and the light itself. The Kacey Musgraves hats carry her “happy & sad” logo, with “Kacey Musgraves x Neon Cowboys” inside.
What is the minimum order for custom light-up merch?
Minimums are set per project. A piece built to a lower unit cost needs a higher quantity; a premium piece can run smaller. Custom light-up cowboy hats start at 500 units. Our project form’s budget options start at $5,000 to $10,000.
Do you work with merch companies, agencies and management teams?
Yes. Artists, management teams, merch companies, festival promoters, brand agencies and alumni associations can all brief us directly. We make the light-up pieces; your team keeps running the rest of the merch.
How long does a custom light-up merch run take?
It depends on the piece, the quantity and the sample round. Send us your tour dates or event date with the brief and we will tell you plainly what fits.
What kinds of light-up merch can you make?
Hats, hair clips, phone cases that react to sound, custom-shape face stickers, sunglasses, bolo ties, pillows and keepsakes, and stagewear such as fringe jackets, dresses and harnesses.
More: custom merch that lights up, the Kacey Musgraves light-up merch story, the University of Texas alumni suite case study, the Topo Chico case study and branded LED face stickers for corporate events.
The University of Texas, Kacey Musgraves, AEG, Live Nation, Stagecoach, Topo Chico, Cash App and Topgolf are named as factual descriptions of past projects; none endorses Neon Cowboys. Questions: info@neoncowboys.com.
![Customer video review of LED Face Stickers [1 Set]](http://images.loox.io/uploads/2026/4/27/qRfQfTZ-z_hb9yogxVT_orig_mid.jpg)
![Customer photo review of LED Face Stickers [1 Set]](http://images.loox.io/uploads/2026/2/17/SdDH-yzPh5_mid.jpg)
