Made by Neon Cowboys
Adesivos faciais de LED
Reusable, water-resistant LED face stickers that stay cool on your skin, with a replaceable coin battery.
$22 USD
The best tour merch ideas beyond the t-shirt are pieces fans use during the show: light-up hats, hair clips, phone cases that pulse to the music and wearable accessories. Neon Cowboys made all of these for Kacey Musgraves’ tours, and the collab hats now resell for hundreds of dollars.
What tour merch sells besides t-shirts?
Pieces fans can use in the room. A tee goes in the bag until the next day; a light-up hat goes on during the show, and it is in every clip the fan posts. When we made the Kacey Musgraves x Neon Cowboys light-up hats, they ran out at venue after venue, and the limited editions now resell for hundreds of dollars on eBay and Poshmark.
A concert is dark, loud and filmed by thousands of phones. Merch that lights up is built for exactly that room.
Ten tour merch ideas beyond the t-shirt
| Merch idea | Why fans buy it | Works best for |
|---|---|---|
| Light-up cowboy hat with the artist’s logo | Worn during the show; in every photo | Country, pop and festival-season tours |
| Light-up hair clips tied to a song | Small, giftable, tied to a lyric | Fan-favorite singles |
| Phone case that pulses to music | Used every day after the tour | Artists with a strong logo |
| Custom LED face stickers | Worn on the face for the show | Big crowds, festival dates |
| Light-up sunglasses | A look fans copy from the stage | Pop and dance acts |
| Fringe jacket that lights up | A premium piece for superfans | VIP and webstore drops |
| Light-up bolo tie | A western piece with a logo slide | Country and Americana |
| Light-up pillow | A keepsake for the bedroom wall | Webstore and VIP gifts |
| Tour-dated limited colorway | Collectible by leg or era | Any artist with repeat fans |
| Boxed collab edition | Feels like a gift, resells well | Anniversary or album-era drops |
We have made the hats, clips and phone cases for Kacey Musgraves, custom light-up sunglasses for Kim Petras, and bolo ties for Topo Chico.
How do you make tour merch feel unique?
- Tie it to the album. Kacey’s Golden Hour has “Space Cowboy” and “Butterflies,” so the merch was light-up cowboy hats and butterfly clips.
- Make it limited. A colorway per era or per leg turns a purchase into a collection.
- Make it light up. The show is dark; the piece should be visible in it.
- Put the collab inside. A label like “Kacey Musgraves x Neon Cowboys” is what resellers list by name.
Which band merch ideas work for a smaller tour?
A smaller act can still carry one light-up piece. Pick the one item with the clearest tie to the music, keep the run limited, and sell it at the stand and on the webstore at the same time. Minimums are set per project: a piece built to a lower unit cost needs a higher quantity, and a premium piece can run smaller at a higher unit cost. Custom light-up cowboy hats start at 500.
Stagewear and superfan pieces
Some fans want what the artist or dancers wear. A light-up fringe jacket or harness works as stagewear and as a premium webstore drop for the fans who buy everything. It also gives VIP packages a piece worth the upgrade; see VIP package merch ideas.
Made by Neon Cowboys
Jaqueta de lantejoulas com franjas de LED
A fringe jacket that lights up, for the artist, the dancers or the VIP staff
$345 USD
How do you brief a light-up tour merch piece?
Send the tour dates, the album art, the colors, the piece you have in mind, the quantity and the budget. We design it, sample it so your team can switch it on in a dark room, then make the run. See custom light-up tour merch for everything we make and the Kacey Musgraves story for how one tour did it.
Send us the artist or brand, the look, the piece, your quantity, your budget and your dates. We make our light-up pieces ourselves and will tell you plainly what fits. Our project form’s budget options start at $5,000 to $10,000.
What do customers say about the LED Face Stickers [1 Set]?
The LED Face Stickers [1 Set] holds a 4.9 out of 5 rating from 171 customer reviews. A few of them, unedited:
“What a fun outfit addition! Will definitely be wearing these at all my upcoming shows! Someone was also wearing the same face stickers at an event I just went to and we immediately bonded over it... so they also help build community”
— Sabrina S.
“Second purchase from this company...LOVE! Although I have the stars, too, the rainbow is my favorite! Use it for St.Patty's, Pride, or just because you want to spread a little hope and happiness! Customer service is stellar! Will buy from again!”
— Tiffany S.
“Nicely packaged. Lights work. Can't wait to use!”
— Alyssa W.
Frequently asked questions
What are good merch ideas for a tour besides t-shirts?
Light-up hats, hair clips, phone cases that pulse to music, custom LED face stickers, light-up sunglasses and premium stagewear pieces.
What concert merch sells best?
Pieces fans use during the show and keep afterward. Our limited light-up hats for Kacey Musgraves ran out at venue after venue.
How do you make band merch unique?
Tie it to a song or album, make it limited, and make it something fans can wear in the dark room where they film the show.
Can a smaller artist order custom light-up merch?
Yes, when the quantity fits the piece. Minimums are set per project and depend on the unit cost the piece is built to; custom light-up cowboy hats start at 500.
Can the same piece sell on the webstore?
Yes. Kacey Musgraves sold the collab hat on her official webstore as well as at shows.
Who makes light-up tour merch?
Neon Cowboys designs and makes custom light-up tour merch, including Kacey Musgraves’ collab hats, clips and phone cases.
See also: custom light-up tour merch, premium artist merch for webstores and how a custom light-up merch run works.
Kacey Musgraves, AEG, Live Nation, Stagecoach, Topo Chico, Cash App, Topgolf, Apple and the University of Texas are named as factual descriptions of past projects and press; none endorses Neon Cowboys.
Questions: info@neoncowboys.com.
