Made by Neon Cowboys
Adesivos faciais de LED
Reusable, water-resistant LED face stickers that stay cool on your skin, with a replaceable coin battery.
$22 USD
VIP package merch should be something general admission can’t buy and VIP guests wear during the show. A light-up piece does both: it marks the VIP section in the dark and shows up in every photo. Neon Cowboys designs custom light-up VIP merch for tours, festivals and events.
What should VIP package merch include?
One piece that only VIP guests get, and that they use that night. Lanyards and laminates are expected; a printed tote is forgettable. A light-up piece, worn during the show, does two jobs: it makes the guest feel the upgrade, and it makes the VIP section visible to everyone else in the room. That second job sells next year’s VIP packages.
VIP merch ideas, from standard to premium
| VIP merch | Used at the show | Feels exclusive |
|---|---|---|
| Laminate and lanyard | Yes, for entry | Expected |
| Printed tote or poster | No | Low |
| Exclusive-color tee | Later | Some |
| Light-up hat in a VIP-only colorway | Worn during the show | High |
| Custom LED face stickers in the artist’s shape | Worn during the show | High, and photographed |
| Boxed light-up collab piece | Opened on the night, kept | Highest |
At Stagecoach 2022, the festival offered a limited-edition Neon Cowboys white light-up hat as an add-on with a pass purchase. That is the same idea: a piece tied to the ticket, worn on the grounds.
Why does light-up VIP merch work at night?
Most shows happen after dark, and VIP areas sit closest to the stage. A lit piece there reads from the back of the room and in the artist’s own crowd shots. For a tour, that is free content; for a festival, it is a reason to upgrade next year. It also helps staff spot VIP guests at the barricade, the bar and the exits without checking every laminate.
How many VIP merch pieces should you order?
Count the VIP tickets across the dates, then add spares for staff, guests of the artist and replacements. For a tour, decide early whether every date gets the same piece or each leg gets its own colorway; a colorway per leg gives repeat VIP buyers a reason to come back, and it keeps the run limited. For a festival, plan from last year’s VIP sales and the upgrade you expect the new piece to drive. Minimums are set per project: a piece built to a lower unit cost needs a higher quantity; custom light-up cowboy hats start at 500 and custom-shape LED face stickers at 1,000. For a short run of a premium piece, a higher unit cost keeps the quantity down.
How do you match VIP merch to each package tier?
Give each tier one clear step up, so the top package feels worth the price.
| Package tier | Merch idea |
|---|---|
| Early entry or soundcheck | Custom LED face stickers in the artist’s shape, worn that night |
| Meet and greet | A light-up hat or clip in a VIP-only colorway |
| Top tier | A boxed light-up collab piece, opened on the night and kept |
Keep the top-tier piece out of the merch tent and off the webstore. If general admission can buy it, it stops feeling like a VIP gift. A tour can still sell a different colorway to everyone else.
VIP pieces for the artist’s guests and hosts
The artist’s guest list, hosts and VIP staff can wear the premium version: a light-up fringe jacket, headpiece or harness. It marks who’s hosting, helps guests find staff in a dark room and gives the VIP area a look of its own.
Made by Neon Cowboys
Acessório de cabeça com pedraria LED e strass
Hundreds of crystals across the brow and down the face, lit up in color so it reads from the back of the house.
$475 USD
How do you brief VIP merch?
Send the tour or festival, the number of VIP packages, the look, the piece and the dates. We design it, sample it and make the run. See custom light-up tour merch, premium artist merch and festival merch that lights up.
Send us the artist or brand, the look, the piece, your quantity, your budget and your dates. We make our light-up pieces ourselves and will tell you plainly what fits. Our project form’s budget options start at $5,000 to $10,000.
What do customers say about the LED Face Stickers [1 Set]?
The LED Face Stickers [1 Set] holds a 4.9 out of 5 rating from 171 customer reviews. A few of them, unedited:
“What a fun outfit addition! Will definitely be wearing these at all my upcoming shows! Someone was also wearing the same face stickers at an event I just went to and we immediately bonded over it... so they also help build community”
— Sabrina S.
“Second purchase from this company...LOVE! Although I have the stars, too, the rainbow is my favorite! Use it for St.Patty's, Pride, or just because you want to spread a little hope and happiness! Customer service is stellar! Will buy from again!”
— Tiffany S.
“Nicely packaged. Lights work. Can't wait to use!”
— Alyssa W.
Frequently asked questions
What merch comes in a VIP package?
Usually a laminate and an exclusive item. The strongest VIP merch is a piece only VIP guests get and wear during the show, such as a light-up hat or custom LED face stickers.
What makes VIP merch feel exclusive?
A VIP-only colorway or design, packaging that feels like a gift, and a piece used on the night rather than packed away.
Can a festival sell light-up merch as a pass add-on?
Yes. Stagecoach offered a limited-edition Neon Cowboys light-up hat as an add-on with 2022 passes.
How many VIP merch items should we order?
The VIP count across all dates plus spares for staff, artist guests and replacements.
What is the minimum order for custom VIP merch?
Minimums are set per project; custom light-up cowboy hats start at 500 and custom-shape LED face stickers at 1,000.
Who makes custom light-up VIP merch?
Neon Cowboys designs and makes custom light-up merch for tours, festivals and VIP packages.
See also: custom light-up tour merch, tour merch ideas beyond t-shirts and gifting suite keepsakes.
Kacey Musgraves, AEG, Live Nation, Stagecoach, Topo Chico, Cash App, Topgolf, Apple and the University of Texas are named as factual descriptions of past projects and press; none endorses Neon Cowboys.
Questions: info@neoncowboys.com.
