Made by Neon Cowboys
Adesivos faciais de LED
Reusable, water-resistant LED face stickers that stay cool on your skin, with a replaceable coin battery.
$22 USD
Most promotional products are pens, totes and tees with a printed logo. Light-up promotional products are the premium version: custom pieces that glow in the dark, show up in photos and get kept. Neon Cowboys makes them for brands, festivals and events, from custom LED face stickers to bespoke pieces like Topo Chico’s Bolo Chico.
Which promotional products do people actually keep?
The ones they use or love. U.S. promotional products sales reached $26.78 billion in 2024 (source: PPAI, Feb. 20, 2025), and the average promotional product is kept for about eight months (source: ASI Global Ad Impressions Study, 2016). The pieces that last are the ones with a use or a story. A light-up piece has both: people wear it at the event, it shows up in their photos, and it comes out again at the next party or show.
Standard promo items vs. light-up promotional products
| Promo item | Cost per piece | Seen at a night event | Kept |
|---|---|---|---|
| Branded pen | Very low | No | Used until it runs out |
| Printed tote bag | Low | No | Used as a bag, logo often unnoticed |
| Printed tee | Low | Disappears in photos | Worn later, if it fits |
| Glow stick or bracelet | Very low | That night only | Thrown away |
| Light-up custom piece | Higher, quoted per project | In every phone photo | Worn again and kept |
If your budget only allows the first four, buy them knowing what you are trading away. If the giveaway has to be seen, photographed and talked about, the light-up piece is the one that does it.
What light-up promo items can be customized?
- LED face stickers in your logo shape and colors, on orders of 1,000 or more. A University of Texas alumni VIP suite ordered 1,000.
- Light-up hats with your logo. We hold the U.S. utility patent on the LED cowboy hat; Stagecoach offered a limited-edition Neon Cowboys light-up hat as an add-on to 2022 passes.
- Wearable pieces such as the light-up bolo ties we designed for Topo Chico’s Bolo Chico campaign.
- Phone cases that pulse to music, like the ones we made for Kacey Musgraves.
- Pillows and keepsakes for gifting and brand activations.
When are premium promotional products worth the cost?
When the event is at night or indoors, when photos matter, and when the audience is one you want to impress: VIP guests, alumni donors, festival-goers, a launch crowd. A cheap promo item at those events tells the guest how much the brand thought about them. A custom light-up piece says the opposite.
When the goal is simply to put a logo in as many hands as possible at a daytime trade show, standard promo items do that job at the lowest cost. Many teams split the budget: printed items for the crowd, and a smaller run of light-up pieces for the guests who matter most.
Made by Neon Cowboys
LED Fringe Purse
A light-up fringe purse guests carry out of the room
$99 USD
How many promotional products should you order?
Count the guests you want wearing it, then add spares for staff and the people who show up late. Minimums for custom light-up pieces are set per project: a piece built to a lower unit cost needs a higher quantity; custom light-up cowboy hats start at 500 and custom-shape LED face stickers at 1,000. Our project form’s budget options start at $5,000 to $10,000.
How do you order custom light-up promotional products?
Tell us the event, the guest count, the brand look and the date. We design the piece, send a sample you can switch on in a dark room, then make the run. See custom light-up tour merch for the whole range, branded LED face stickers for corporate events for sticker giveaways and brand activation ideas for how brands use them.
Send us the artist or brand, the look, the piece, your quantity, your budget and your dates. We make our light-up pieces ourselves and will tell you plainly what fits. Our project form’s budget options start at $5,000 to $10,000.
What do customers say about the LED Face Stickers [1 Set]?
The LED Face Stickers [1 Set] holds a 4.9 out of 5 rating from 171 customer reviews. A few of them, unedited:
“What a fun outfit addition! Will definitely be wearing these at all my upcoming shows! Someone was also wearing the same face stickers at an event I just went to and we immediately bonded over it... so they also help build community”
— Sabrina S.
“Second purchase from this company...LOVE! Although I have the stars, too, the rainbow is my favorite! Use it for St.Patty's, Pride, or just because you want to spread a little hope and happiness! Customer service is stellar! Will buy from again!”
— Tiffany S.
“Nicely packaged. Lights work. Can't wait to use!”
— Alyssa W.
Frequently asked questions
What are light-up promotional products?
Promo items with built-in LEDs, such as custom face stickers, hats, phone cases and wearable pieces, branded with your logo or colors.
Are light-up promotional products more expensive than standard promo items?
Yes, per piece. They are quoted per project, and minimums depend on how low a unit cost the piece is built to.
How long do people keep promotional products?
About eight months on average, according to ASI’s 2016 Global Ad Impressions Study. Pieces people wear and love last longer.
What is the minimum order for custom LED face stickers?
1,000 pieces in your shape and colors, quoted per project.
Can light-up promo items carry our logo?
Yes. We design the piece around your logo and brand colors and sample it before the run.
Who has ordered custom light-up promotional products from Neon Cowboys?
Topo Chico, AEG and Live Nation at Stagecoach, and a University of Texas alumni VIP suite, among others.
See also: custom light-up tour merch, custom merch that lights up, custom LED face stickers in bulk and the Topo Chico case study.
Sources: PPAI, Feb. 20, 2025, ASI Global Ad Impressions Study, 2016.
Kacey Musgraves, AEG, Live Nation, Stagecoach, Topo Chico, Cash App, Topgolf, Apple and the University of Texas are named as factual descriptions of past projects and press; none endorses Neon Cowboys.
Questions: info@neoncowboys.com.
