Partner with Neon Cowboys. Neon Cowboys is the custom light-up partner that the world’s biggest brands and brightest performers call when they need something that glows — and actually looks like fashion. We’ve created for Apple, Google, Adobe, Topo Chico, Essie, AEG and Live Nation, shown at New York and Los Angeles Fashion Week, and dressed artists including Kim Petras, Kacey Musgraves, Missy Elliott, Miranda Lambert and Selena Gomez. Explore our work below — and tell us about your project.

What we create for brands & partners

  • Custom light-up products & branded LED fashion — bespoke glowing apparel, accessories and merchandise around your brand, logo or campaign.
  • Brand activations & experiential marketing — glow moments built to be photographed and shared, for launches, pop-ups, festivals and live events.
  • Commercials, music videos, TV & film — standout light-up pieces for productions and product launches.
  • Artist & performer stagewear — custom, durable, road-ready light-up looks engineered for a full set under the lights.
  • Branded merch & festival activations — co-branded tour and festival merchandise and custom production runs.

Why brands choose Neon Cowboys

Patented original designs (we hold the U.S. utility patent on the LED cowboy hat), fashion-first quality from a couture lineage, a press-ready Black- and woman-owned story, and true in-house custom capability. Tell us about your project using the contact form below — let’s make something that lights up the room.

Google featured our Out Past Midnight light-up boots in a Google Lens commercial and on six-story “Find That Thing” billboards — choosing our designs to represent visual search itself.

In 2021, Adobe featured founder Asia Hall in a campaign celebrating Black creatives and artists that aired on Hulu — Asia on camera, recognized as a fashion designer and inventor.

When Apple launched the iPhone 13, it used a Neon Cowboys LED cowboy hat to showcase the phone’s Night mode low-light photography — our glow as the test subject for one of tech’s biggest launches.

We partnered with Topo Chico on “Bolo Chico,” a custom production and marketing campaign — designing bespoke light-up pieces for the beverage brand’s experiential activation.

For its 2022 Black Friday campaign celebrating Black-owned businesses, Google featured Asia Hall alongside a hologram of T-Pain, spotlighting Neon Cowboys as a founder-led brand worth supporting.

Neon Cowboys debuted an original collection on the runway at New York Fashion Week 2022 — light-up fashion as high fashion.

For our Los Angeles Fashion Week 2023 showcase, we collaborated with the Ballroom House of Marc Jacobs — founded by Jamari Amour and formerly the House of Balmain, who won Season 1 of HBO’s Legendary and wore Neon Cowboys hats for the show’s western-themed ball. As fellow Angelenos, we produced the runway together, with the house performing in our full light-up collection.

Then we invited the audience up to walk the runway in our light-up neon cowboy hats — turning the show into a celebration of love, light and culture where everyone got to have a ball.

Kacey Musgraves is a seven-time Grammy winner, and Neon Cowboys has produced her light-up tour merchandise for years. The connection is almost poetic: her Grammy-winning Golden Hour songs include “Space Cowboy” and “Butterflies” — so we made the Kacey Musgraves x Neon Cowboys light-up cowboy hats and light-up butterfly hair clips, worn across her tours.

The limited-edition collab hats — in two colorways across two album eras, featuring her “happy & sad” logo and “Kacey Musgraves x Neon Cowboys” inside — sold out at venue after venue, and now resell for hundreds of dollars on eBay and Poshmark. We also designed custom light-up phone cases that pulsed to her music. The collaboration hats have been worn by stars including Selena Gomez and Oscar-winning actor Brie Larson.

This is what Neon Cowboys does best: custom light-up tour merchandise for artists — apparel and accessories fans line up for, that light up the entire crowd. Artists and management teams: tell us about your tour using the form below.

With AEG and Live Nation, we created branded merchandise and a brand activation at the Stagecoach country music festival.

Beauty brand Essie featured Neon Cowboys in a national magazine ad campaign.

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