Made by Neon Cowboys
Pegatinas LED para la cara
Reusable, water-resistant LED face stickers that stay cool on your skin, with a replaceable coin battery.
$22 USD
A custom light-up merch run has five steps: brief, design, sample, production and delivery. Neon Cowboys is a light-up merch manufacturer: we design and make custom pieces for artists, merch companies and brands, including Kacey Musgraves’ tour merch and Topo Chico’s Bolo Chico campaign.
What does a light-up merch manufacturer do?
A printed-merch company puts a logo on a blank. A light-up merch manufacturer designs the piece itself: the shape, the materials, where the LEDs sit, the battery, and how the light behaves, steady, color-changing or pulsing to sound. We hold the U.S. utility patent on the LED cowboy hat, and we have made light-up merch for Kacey Musgraves, for AEG and Live Nation at Stagecoach, and for Topo Chico.
The five steps of a custom merch run
| Step | What happens | What you send or approve |
|---|---|---|
| 1. Brief | We learn the artist or brand, the look and the job the piece has to do | Album art or logo, colors, piece idea, quantity, budget, dates |
| 2. Design | We design the piece and the way the light behaves | Feedback on the design |
| 3. Sample | You hold a working sample and switch it on in a dark room | Sign-off on the sample |
| 4. Production | We make the run to the approved sample | Final quantity |
| 5. Delivery | The run goes where you need it | The tour, warehouse or venue address |
How long does a custom merch run take?
It depends on the piece, the quantity and the sample round, so we don’t publish a standard lead time. Send your tour dates or event date with the brief and we will tell you plainly what fits. Briefing early leaves room for a second sample if the first needs a change. It also gives your team time to plan how the piece will be announced, sold and photographed before the first date.
Minimums, unit cost and budget
Minimums are set per project. The lower the unit cost a piece is built to, the higher the quantity it needs; a premium piece can run smaller at a higher unit cost. Custom light-up cowboy hats start at 500 and custom-shape LED face stickers at 1,000. Our project form’s budget options start at $5,000 to $10,000 and go to $100,000 and up.
Can a merch company subcontract the light-up piece?
Yes. Merch companies, festival promoters and brand agencies can brief us for the light-up piece while they keep running the rest of the merch line, the stands and the fulfillment. We make the piece to your approved sample and deliver it where your team needs it.
Made by Neon Cowboys
Chaqueta con lentejuelas y flecos LED
A fringe jacket that lights up, for the artist, the dancers or the VIP staff
$345 USD
What to check before choosing a merch manufacturer
- Do they design the piece, or print on a blank? Light-up merch has to be designed: where the LEDs sit, where the battery goes, how it switches on.
- Can you hold a working sample first? Switch it on in a dark room before you sign off.
- Have they shipped real projects? Ask for named past work. Ours includes Kacey Musgraves, Stagecoach with AEG and Live Nation, and Topo Chico.
- Do they say plainly what fits your date? A manufacturer that answers honestly on timing saves a tour from a missed launch.
- Do they own their designs? We hold the U.S. utility patent on the LED cowboy hat.
What should be in a merch brief?
- The artist or brand, and the album, era or campaign
- Logo files, colors and any lyrics or lines to use
- The piece you have in mind, or the job it has to do
- Quantity, budget and dates
- Where it will be sold or given: merch stand, webstore, VIP package, activation or gifting suite
See custom light-up tour merch for what we make, and the Kacey Musgraves story for a finished example.
Send us the artist or brand, the look, the piece, your quantity, your budget and your dates. We make our light-up pieces ourselves and will tell you plainly what fits. Our project form’s budget options start at $5,000 to $10,000.
What do customers say about the LED Face Stickers [1 Set]?
The LED Face Stickers [1 Set] holds a 4.9 out of 5 rating from 171 customer reviews. A few of them, unedited:
“What a fun outfit addition! Will definitely be wearing these at all my upcoming shows! Someone was also wearing the same face stickers at an event I just went to and we immediately bonded over it... so they also help build community”
— Sabrina S.
“Second purchase from this company...LOVE! Although I have the stars, too, the rainbow is my favorite! Use it for St.Patty's, Pride, or just because you want to spread a little hope and happiness! Customer service is stellar! Will buy from again!”
— Tiffany S.
“Nicely packaged. Lights work. Can't wait to use!”
— Alyssa W.
Frequently asked questions
What does a merch manufacturer do?
Designs and produces the merch. A light-up merch manufacturer designs the piece itself, including the LEDs, battery and how the light behaves.
How do I find a merch company for light-up merch?
Look for one that designs and makes light-up pieces, not one that prints on blanks. Neon Cowboys has made light-up merch for Kacey Musgraves, Stagecoach and Topo Chico.
What is the minimum order for custom light-up merch?
Minimums are set per project, based on the unit cost the piece is built to. Custom light-up cowboy hats start at 500 and custom-shape LED face stickers at 1,000.
Do you make samples before production?
Yes. You approve a working sample before we make the run.
Can you work with our existing merch company?
Yes. We can make the light-up piece while your merch company runs the rest of the line.
How do I start a custom merch project?
Send the brief through our project form or email info@neoncowboys.com.
See also: custom light-up tour merch, custom merch that lights up and the Topo Chico case study.
Kacey Musgraves, AEG, Live Nation, Stagecoach, Topo Chico, Cash App, Topgolf, Apple and the University of Texas are named as factual descriptions of past projects and press; none endorses Neon Cowboys.
Questions: info@neoncowboys.com.
