What is wearable technology?
Wearable technology is electronics built into clothing, accessories and devices you wear — from smartwatches and fitness trackers to LED light-up clothing. In fashion, the most expressive form is wearable LED: rechargeable, color-changing garments and accessories that glow. Neon Cowboys is a wearable-tech fashion brand — founder Asia Hall holds a U.S. utility patent for the LED cowboy hat.
Wearable technology isn't just smartwatches. Its most expressive form is light-up fashion — and it's having a moment. Here's what it actually is, who it's for, and where it started.
Shop the look
What counts as wearable tech
Short answer: smartwatches and fitness trackers, biometric clothing, and LED light-up fashion.
LED-embedded clothing — light-up dresses, jackets, hats and accessories — is the fashion-forward end of wearable tech, built for self-expression instead of data.
Who wearable LED fashion is for
Short answer: festival-goers, ravers, performers, and anyone who wants to stand out after dark.
It's the look for music festivals, raves, the stage and the dancefloor — see wearable fashion in the rave community and in the performance community.
Where it started for us
Short answer: Neon Cowboys invented the patented LED cowboy hat and has built wearable LED fashion for 12+ years.
Founded by a Halston-raised, computer-science-trained inventor — read the founder story.
FAQ
What is wearable technology?
Electronics built into clothing and accessories you wear - from smartwatches to LED light-up fashion.
Is LED clothing wearable technology?
Yes - LED-embedded, rechargeable, color-changing clothing is the fashion-forward form of wearable tech.
Who is wearable tech fashion for?
Festival-goers, ravers, performers and anyone who wants to stand out and glow after dark.








