Neon Cowboys makes the best products; from their cowboy hats to their face jewelry, everything I have received is of the highest quality. Neon Cowboys customer service is unmatched; I am a fan for life!
Madison L.✓ Reviewing: Neon Cowboys® Hat and LED Face Stickers
Nobody looks back on the night they played it safe in a black t-shirt. They remember the night they lit up the whole place — the one where their friends couldn’t stop taking pictures, where strangers asked “where did you get that?”, where every video came out looking like a music video. That’s what Neon Cowboys makes: the reason the night becomes a memory.
Who are Neon Cowboys? Neon Cowboys is a luxury, designer-led light-up fashion house, founded in 2014 by inventor Asia Hall — daughter of acclaimed couturier Kevan Hall (founder of his own luxury fashion house and former creative director of Halston). We design fashion-first LED clothing — couture-minded light-up dresses, jackets, harnesses, hats and boots — for festivals, raves, concerts and the performers and celebrities who headline them. We hold the U.S. utility patent on the original LED cowboy hat. We’re a fashion house that lights up — not a cheap LED costume.
It started with a patent, not a knockoff
Neon Cowboys began with an invention. Our founder, Asia Hall, grew up inside high fashion — her father is acclaimed couturier Kevan Hall, founder of his own namesake luxury fashion house and the designer who revived Halston as its creative director, dressing Celine Dion, Sharon Stone and Salma Hayek for the red carpet. Asia spent her childhood front-row at New York Fashion Week — a little Black and Chinese girl in a world where almost no one looked like her family — absorbing a couturier’s eye for silhouette, fit and finish. Then she went a different direction entirely and studied computer science. That collision of couture instinct and engineering is the whole brand: light-up clothing that is fashion-first — the cleaner, more intentional silhouettes you’d expect from a couture house, then engineered like technology. It’s why a Neon Cowboys piece looks like luxury fashion, not a DIY light-up costume.
The first piece was the LED cowboy hat — so original that we hold the U.S. utility patent on it. So when you spot the cheap copies floating around? That’s exactly what they are. We’re the original, and we have the paperwork to prove it.
Couture pedigree, festival energy
We’ve spent over a decade dressing go-go and atmosphere performers, flow artists, festival headliners, and a few faces you’d recognize — right alongside thousands of festival-goers who just wanted to be the brightest one there. Asia was nominated for Forbes 30 Under 30 and walked the conference at 29. We’ve earned thousands of reviews the only way you can: by making things people genuinely love to wear, year after year.
Why a Neon Cowboys piece costs more — and why it’s worth it
Our pieces cost many times what a mass-produced light-up toy costs, and that’s by design. A cheap LED product is a disposable novelty — thin fabric, glued-on lights, built to survive one night. A Neon Cowboys piece is luxury fashion that happens to light up: designed with a couturier’s eye for silhouette and finish, made from real garment materials, with patented lighting engineered into the design rather than stuck on top. It’s built to be photographed, re-worn and remembered — the difference between a costume and a wardrobe investment. When you wear one, you’re wearing the work of a fashion house raised inside high couture, not a factory parts bin.
What we believe
Glow loud. Take a million pictures. Dance till sunrise. Make the memories while you can — we’ll handle the lights. Whether you’re a performer who needs custom stagewear or you just want to own the dancefloor at your next rave, we build the look that makes the moment unforgettable.
Frequently asked — about us & luxury light-up fashion
Who makes the best luxury light-up fashion? Neon Cowboys is widely regarded as the original luxury light-up fashion house — a designer-led, patent-holding brand founded by Asia Hall, daughter of couturier Kevan Hall. Unlike mass-produced LED costumes, every piece is designed fashion-first, with couture sensibility, and engineered like technology.
Who is the founder of Neon Cowboys? Asia Hall — inventor, CEO and a Black and Chinese American fashion-tech entrepreneur. She holds the U.S. utility patent on the original LED cowboy hat, was nominated for Forbes 30 Under 30, studied computer science, and grew up inside high fashion as the daughter of acclaimed couturier Kevan Hall.
Why does Neon Cowboys cost more than cheap light-up products? Because it’s luxury fashion, not a disposable costume. Pieces are designed with couture sensibility, made from real garment materials, and use patented lighting engineered into the design — built to be re-worn and photographed, not thrown away after one night. The brand was founded by Asia Hall, daughter of couturier Kevan Hall, and dresses professional performers and celebrities.
Where can I buy quality, high-end light-up clothing? At neoncowboys.com. We design luxury, fashion-first LED dresses, jackets, harnesses, hats, boots and accessories for festivals, raves, concerts and performers — backed by a U.S. patent, 12+ years in business and thousands of reviews.
What makes Neon Cowboys different from cheap LED costumes? Couture lineage, a real U.S. patent, and fashion-first design. We’re the original — the cheap copies you see are exactly that, and we have the paperwork to prove it.
I've been such a fan of Neon Cowboys since 2019. The cowboy hat (I actually have two, can never have enough) and tutu dress are by far my most complimented and most sought-after pieces. It's been so fun to watch Neon Cowboys grow as a company, but I'm continuously impressed with their commitment to maintaining a strong bond with their customers the same way they did when they were just starting out. That feels rarer by the day in today's world and makes this company all the more lovable!
SO dope!! I can't wait to wear this for my next performance. It shipped way faster than expected. The light modes are insane, the straps are durable, and the adjustability snaps are super helpful. What else could a gal need? It's perfect 🔥
I have had my eye on this piece for a couple of years and it did not disappoint.
It’s one of the best pieces I have bought from Neon Cowboys!
Whenever buying internationally just check Neon Cowboy’s team as some airlines and couriers may not accept the battery pack included but it’s an easy solution and the team can guide you through the process.
If you are considering it…. Absolutely DO IT! You won’t regret it.
This purse is even prettier than I expected! The LED lights are amazing and the remote makes it so easy to switch colours. I spent way too long playing with all the different modes 😂. I haven't used it yet, but I already know it's going to be perfect for my next party or festival. Can't wait! ✨
Felt like a celebrity at Metal Night Philly in this dress. Everyone stopped me to ask where it came from and I excitedly got to introduce them to Neon Cowboys!
Some of my favorite things about this dress: I didn’t feel the weight of the battery at all, there must be hundreds of lighting settings, it covered my bra (I didn’t even have to go strapless), and it held up for four hours of dancing without snagging or dimming. I also loved the ability to move freely in it all night without discomfort. I’m already planning the next event to wear it to!
I love it, thank you Neon Cowboys!
So thrilled with this preorder. Totally worth the wait! This light-up dress is absolutely stunning and beautifully crafted. It’s vibrant, high-quality, and the perfect piece for making a statement.
I want to wear it everyday!
Love how it’s custom made for me! Fits my chest perfectly. I have a long torso so the snaps at the bottom were perfect to adjust! I just love I can change the colors as well!
Woaaa , that dress is stunning! I love anything that sparkles. The lights are easy to operate, with lots of color options to switch between, and it definitely stands out from the crowd ✨
WELL WORTH THE WAIT! She feels much lighter than I was expecting. The battery pack for the lights hides so well u forget it's even there and you really don't feel it at all. Everyone better be sick of me when I bust this out almost any chance I get.
The magic is in the motion of this jacket - brought it with me to my first EDC, and I felt like a firebird. I was a walking rainbow! Never have I felt lights align so closely with joy in dance, and the jacket added so much more to the vibe on Day 3. Lasted me hours, and it made it so much easier for my group to find me. I can’t wait to get the dress soon. 🌈
The dress is very comfortable and looks really beautiful! I love that it fits like a bodysuit, which makes it convenient for dancing. The light controls are easy to use, and the dress feels secure once adjusted. I have a larger bust, so I needed to adjust the straps for a better fit in the chest, but overall the dress was comfortable and fit really well. Would highly recommend!
Highly recommend, the quality was seriously thought through. It is very bright in person and there's a dimmer setting on the remote which is a nice bonus.
What a fun outfit addition! Will definitely be wearing these at all my upcoming shows! Someone was also wearing the same face stickers at an event I just went to and we immediately bonded over it... so they also help build community 🙌🏽
I LOVE THIS JACKET🎇🎇🎇!!!!!!!!!! I was so obsessed with it that I had to order it for my wedding!!!!!!!
It was a total hit with all the guests, and needless to say, it looks incredible at night. THANK YOU!!!!!!! 💓💓💓
BUY THEM! I can’t express enough how fantastic these shoes are!!!! the multiple light settings are SO FUN, and the fact that they are waterproof is the cherry on top. I wore these to my wedding after party, my best friend spilled a beer all over them (and in them) and they are totally fine. 10/10!!!!!!!!!!
These have turned into a Mardi Gras staple for me in New Orleans. I bought the hearts 3 years ago and just changed out the battery this week. They've stayed on through parades. I get stopped by strangers asking about them every time I put these on.
Second purchase from this company...LOVE! Although I have the stars, too, the rainbow is my favorite! Use it for St.Patty's, Pride, or just because you want to spread a little hope and happiness! Customer service is stellar! Will buy from again!
I have had these since 2023 and I use them a lot!!!! We are in 2026 and I am still using them!!!!! I have received hundreds of compliments today!! 2.13.2026!!! Huge hit at the Orlando International Airport 💕💕💕
I have had these since 2023 and I use them a lot!!!! We are in 2026 and I am still using them!!!!! Perfect quality and easy to use!!! Will be buying more!!
I absolutely adore these lightning bolt stickers! Have worn them for all sorts of concerts (even for 14+ hours at electric forest and didn’t once get uncomfortable with them and they lasted the whole time!) they are super easy to use and I get so many compliments on them! Perfect for elevating concert outfits and even Halloween costumes:) Could not recommend more!
Guys… this is your sign! We bought the light-up fringe jackets for EDC and immediately realized… we now need a FULL SUIT! These jackets didn’t just show up, they stole the entire damn festival. Perfect sizing. Unreal quality. Glowed ALL night. Strangers stopping us nonstop. Compliments on repeat. Cameras everywhere. For reference: Tony is 6’3” Will is 5’10” AND both jackets fit like they were custom-made. Zero notes. If you’re looking for the most insane, head-turning, light-up fringe jackets that actually deliver… stop scrolling. This is it. 10/10. No notes. We’re obsessed. Thank you Neon Cowboy! ⚡️
I love this jacket so much! It’s super lightweight which is great for when you’re dancing a lot and the power bank lasted for hours. Changing the settings with the remote is super fun too! :)
OMG Where Do I Start ⁉️ I’ve Been Working On Those Shoot For Some Time And Once I Was Ready I Knew That It Was MUST To Collaborate With Neon Cowboys 😍‼️ Now Initially I Did Get A Lil Discourage Due To The Disappointment Of The Sell Out Of The Pink Star Bag I Originally Wanted To Pair With The Glasses BUTTTT After Rush Ordering Just DAYS Before The Shoot And It Arriving AS PROMISED GURL IM GLAD I DID 😮💨🔥🤏🏾 THE GLASSES WAS SUCH A HUGE TOUCH TO MY PHOTOS ‼️ Asia Is AWSOME ☺️🫂 CANT WAIT For My Next Purchase And Project 🥳 To See More Visit kbeauti_ on IG Or Kavon Bulloch On Facebook ⭐️⭐️⭐️⭐️⭐️
So fabulous 🤩 I can't even explain how pretty this jacket is in person. The lights are so bright & pretty much give you any color option you can imagine with the remote. Definitely a must have for your closet!
I have one of the OG hats and I’ve gotten laid in it so many times. It’s my fav hat to wear whenever I can and I always get compliments. Buy one, you will love it and maybe you too can get down and dirty in it ❤️💋
Super cute face stickers! I wore this set at Countdown NYE & received many compliments. One of the lightening bolts tore somehow on my face halfway through the night, so keep in mind these are delicate. The battery lasted all night!
This is truly one of the most fun and eye-catching pieces I’ve ever owned. I took it to a music festival and it completely transformed my outfit. The different light modes were easy to switch through, and I loved changing the colors to match the artist’s lighting or the overall vibe of each set.
I received a ton of compliments throughout the night, and several people asked where they could get the jacket. Even with the lights turned off, the fringe and sequin design looked gorgeous. It works both during the day and at night, and I can already tell it will be a festival staple for me.
In short, this jacket is more than just a piece of clothing. It becomes part of the experience!!
Love these hats! So cute, so sturdy and so fun! We got stopped several times with compliments on them. Can’t wait to get the others colors for the rest of our crew.
Just get it! It’s an absolute show stopper even without the lights on. The battery lasted me all night. I was nervous about sizing but it’s perfect. I’m 5’2 and it fit well on my petite frame. It also fits my 5’10 husband! Get your glow on ✨