Add to your team order
Light-Up LED Pom Poms
Metallic streamers with LEDs built into the pom, a rechargeable pack, and one remote that changes the whole team’s color at once.
$145 USD per pair
Giveaway nights work best when the item creates a moment in the building, not just a souvenir. Research on baseball promotions found bobblehead nights added about 4,494 fans per game on average, and the Colorado Avalanche turn an entire arena into one wave of colour by placing a pom pom on every seat for playoff games. Put a dance team in light-up poms in front of that crowd, leading the wave, and the giveaway becomes the clip everyone posts. Our team rate on light-up pom poms is $120 a pair on 10 or more pairs.
Do giveaway nights actually sell tickets?
The research says yes, especially midweek. A UC Davis Graduate School of Management analysis of 2012 MLB data found bobblehead nights added about 4,494 fans on average, with weekday attendance up roughly 24.7% and weekend attendance up about 8.9% (source: UC Davis Graduate School of Management). An earlier study by Boyd and Krehbiel found bobblehead giveaways, and combinations of a giveaway with a special event, had the greatest impact on attendance, with night games producing the largest gains (source: Boyd and Krehbiel).
The lesson for a promotions team: pair the giveaway with something that happens on the night.
What makes a giveaway become a moment in the arena?
The Colorado Avalanche’s playoff pom poms are the clearest example. Volunteers set out about 18,000 pom poms, one per seat, at a 2025 home playoff game (source: KDVR), and when the crowd waves them the arena changes colour. The club also sells them by mail through its Pom Pom Post, and during the 2022 championship run watch parties and Pom Pom Post sales raised $565,000 for 27 nonprofits (source: DNVR).
That works because the item is used together, at the same moment, by everyone in the building. A souvenir that goes straight into a bag does not do that.
Who leads the crowd on a giveaway night?
A giveaway that the crowd uses together needs someone to cue it. That is the dance team’s job: they are on the floor, facing the stands, and the crowd follows them. Give the team light-up poms in the giveaway colour and they become the focal point the crowd is copying, even when 18,000 other poms are in the air.
| Giveaway | The moment | The dance team’s role |
|---|---|---|
| Pom poms or rally items | The whole arena waves on a goal or a big play | Leads the wave in matching colour |
| Theme-night scarf or shirt | The arena turns the cause colour | Glows the same colour on a cue |
| Light-up item | Lights-down moment in the stands | Lights up the floor at the same time |
| Bobblehead or collectible | Pregame line and photos | Pregame performance by the entrance |
How do you plan a giveaway night around one moment?
- Pick the moment first: a goal, the first basket, the end of a period.
- Choose an item the crowd uses together at that moment.
- Match the colour across the item, the lighting and the dance team.
- Cue it from the floor with the dance team and the video board.
- Film it from the upper deck for the clip the team posts that night.
What will the dance team's set cost?
The team’s light-up set is a one-time purchase that works on every giveaway and theme night. Our team rate is $120 a pair on 10 or more pairs:
| Team | Pairs (with 2 spares) | Cost at the team rate |
|---|---|---|
| Dance team of 16 | 18 | $2,160 |
| Dance team of 20 | 22 | $2,640 |
| Dance team and ice crew, 28 together | 30 | $3,600 |
Shipping is quoted with the order.
Which giveaway nights should get the light-up moment?
- Weeknight games, where the research shows giveaways lift attendance the most.
- Cause nights with colour giveaways; see theme night ideas for pro games.
- Playoff games with a rally-item giveaway.
- Season openers with a lights-out introduction.
Who pays for the team's set?
The order usually comes from one of three budgets:
- The dance team’s own equipment budget, when the set replaces poms the team would buy anyway.
- Game presentation, when the set is bought for the show: introductions, halftime and theme nights.
- A presenting sponsor. Theme nights often carry one; the Blue Jackets’ 2026–27 Hockey Fights Cancer night is presented by OhioHealth (source: "+SRC_CBJ+") and the Ducks’ by UCI Health (source: "+SRC_DUCKS+"). A sponsor that wants its colour on the floor can fund a set that glows that colour on its night and team colours the rest of the season.
How do you order the team's set?
Email or DM us with the number of performers, the team colours, the theme colours you need on the remote and the date of your first game. We make the light-up pom poms ourselves and will tell you plainly what fits your timeline. See team orders for how a squad order works.
Frequently asked questions
Do giveaway nights increase attendance?
Research on baseball says yes. A UC Davis analysis of 2012 MLB data found bobblehead nights added about 4,494 fans per game on average, with the biggest lift on weeknights.
What is the best kind of giveaway?
Research by Boyd and Krehbiel found bobbleheads and combinations of a giveaway with a special event had the greatest impact. Items the crowd uses together, like pom poms, also create an in-arena moment.
Which team gives every fan a pom pom in the playoffs?
The Colorado Avalanche place a pom pom on every seat for playoff home games, about 18,000 at one 2025 game.
What does the dance team do on a giveaway night?
Cue the moment from the floor, in the giveaway colour, so the crowd follows them.
How much does a light-up dance team set cost?
Our team rate is $120 a pair on 10 or more pairs. A 20-member dance team with two spares is 22 pairs, or $2,640 at that rate.
Are light-up poms a fan giveaway item?
They are built as performance equipment for the team, priced per pair. For a full-arena giveaway, pair a low-cost fan item with the dance team’s light-up set.
See also: light-up poms for hockey dance teams and halftime show ideas for arenas.
Sources: UC Davis Graduate School of Management, Boyd and Krehbiel, KDVR, DNVR.
Questions: info@neoncowboys.com.
