Made by Neon Cowboys
LED Fringe Sequin Jacket
A lit layer for talent, color-changing or one solid color by remote
$345 USD
For agencies, creative directors and commercial prop masters: we design and build light-up wardrobe, hand props and set pieces that carry the product story on camera. Our pieces have been filmed for Apple and Google campaigns. Custom work is quoted: send your boards, shoot date and camera plan.
What can we build for a commercial or brand campaign?
In a commercial, the light-up piece is often the product story: the phone that sees in the dark, the search that finds the boots. We design and build the wardrobe, props and set pieces for those spots, and we sell them to the production. Custom work is quoted.
- Light-up wardrobe for talent, from one hero look to matched multiples for a crowd.
- Hand props from scratch: glowing devices, crowns, helmets and objects in your brand colors.
- Light-up set pieces that work as practical lighting in the frame.
- Multiples for the activation: the same look for the launch event, pop-up or festival after the shoot.
LEDs are built into each piece, color changes by remote, patterns can be programmed, and rechargeable packs hide in the costume or the prop.
Campaigns our pieces have been part of
| Brand | What we did |
|---|---|
| Apple | An LED cowboy hat of ours showcased the iPhone 13’s night-mode low-light photography |
| Our Out Past Midnight boots in a Google Lens commercial and on six-story billboards | |
| A Black Friday 2022 spot celebrating Black-owned businesses, featuring founder Asia Hall | |
| Adobe | A 2021 campaign that aired on Hulu, featuring founder Asia Hall |
| Topo Chico | Custom light-up pieces for its “Bolo Chico” campaign and activation |
| Cash App and Don Julio | Brand commissions |
| AEG and Live Nation | Merchandise and a brand activation at Stagecoach |
Our collections have also shown at New York and Los Angeles Fashion Week. See the full list on our brand partnerships page and in our press features.
Made by Neon Cowboys
Out Past Midnight Boots
The boots Google put in a Google Lens commercial and on six-story billboards
$325 USD
When the light is the product story
Holiday advertising shows how far a lit object can carry a spot. Coca-Cola’s “Holidays Are Coming” campaign debuted on U.S. television in November 1995 with red delivery trucks decorated with Christmas lights, driving through a snowy highway and city (source: Westport Tech Museum). The lit trucks carried the whole spot.
For Apple, our glow was the test subject: an LED cowboy hat of ours showed what the iPhone 13 could capture in low light. When a camera, a phone or a screen is the product, a lit piece in the frame shows it working, in-camera. Talk to us about your camera and lighting plan before the build, so brightness and color fit the setup.
How many versions does a commercial need?
| Version | Use on the shoot | What to order |
|---|---|---|
| Hero | Close-ups and the product moment | One per talent, full detail and working light |
| Double | Long days, a second unit or a reshoot | Matched to the hero for continuity |
| Stunt | Action, dance or a wet take | A soft build with the pack secured |
| Background | Extras in a crowd or party scene | Less detail, the same color |
| Activation run | The launch event or pop-up after the shoot | Multiples of the same look |
Count versions, not actors. A spot with two leads and a party scene may need two hero looks, two doubles and a run of background pieces.
From the shoot to the brand activation
A campaign rarely ends with the spot. The same light-up look can carry into the launch party, the pop-up or the festival activation, where guests photograph it and share it. We built merchandise and an activation for Stagecoach with AEG and Live Nation, and custom light-up pieces for Topo Chico’s activation.
For guest giveaways, custom LED face stickers in your shape and brand colors start at 1,000 units and are quoted; see custom LED face stickers in bulk and branded LED face stickers for corporate events. The stickers run on a CR2032 coin battery, so hand them to adults and older teens.
Made by Neon Cowboys
LED Face Stickers
Reusable, water-resistant LED face stickers that stay cool on your skin, with a replaceable coin battery.
$22 USD
Wardrobe for talent, ready to fit
Many spots start from pieces we already make, fitted to talent:
- LED fringe sequin jacket: fringe front and back, a solid color or color-changing modes by remote, adjustable brightness and 4+ hours on the included rechargeable pack. Water resistant; one size, women’s small to large.
- LED harnesses: color by remote with strobe and fade modes, on adjustable straps.
- LED fringe sequin dress: sizes XS to 4X, color by remote.
When the boards call for something that does not exist, we design it from scratch. Neon Cowboys is a designer-led light-up fashion house founded in 2014 by Asia Hall, a computer science graduate and the daughter of couturier Kevan Hall.
Request a production quote
Email info@neoncowboys.com with “Production inquiry” in the subject line and send:
- Boards, a script or a mood board
- The number of hero, stunt and background pieces
- Cast sizes, with measurements if you have them
- Colors
- Your shoot date
- Your camera and lighting plan
Send us your shoot date and we will tell you plainly what fits. Custom work is quoted. Brands and agencies can also start from our brand partnerships page, and productions with a cast of dancers or performers from our page for performers and production companies.
What do customers say about the LED Fringe Sequin Jacket?
The LED Fringe Sequin Jacket holds a 5.0 out of 5 rating from 23 customer reviews. A few of them, unedited:
“I LOVE THIS JACKET!!!!!!!!!! I was so obsessed with it that I had to order it for my wedding!!!!!!! It was a total hit with all the guests, and needless to say, it looks incredible at night. THANK YOU!!!!!!!”
— Paula S.
“I love this jacket so much! It’s super lightweight which is great for when you’re dancing a lot and the power bank lasted for hours. Changing the settings with the remote is super fun too! :)”
— Holly T.
“So fabulous I can't even explain how pretty this jacket is in person. The lights are so bright & pretty much give you any color option you can imagine with the remote. Definitely a must have for your closet!”
— Rebecca N.
Frequently asked questions
What commercial props can you make?
Light-up hand props from scratch, such as glowing devices, crowns and helmets, plus light-up wardrobe and set pieces. Custom work is quoted.
Which brands have you worked with?
Apple used an LED cowboy hat of ours to showcase iPhone 13 night mode, Google featured our Out Past Midnight boots in a Google Lens commercial, and we have taken commissions from Topo Chico, Cash App and Don Julio.
Can you make pieces in our brand colors?
Yes. We build multiples in custom colors, and custom LED face stickers in your shape and colors start at 1,000 units, quoted.
Does the production keep the pieces?
Yes. We sell every piece we build, so the production keeps it for reshoots, a second unit or the activation.
How do your pieces look on camera?
Our pieces have been filmed for Apple’s iPhone 13 night-mode campaign and Google’s commercials. Talk to us about your camera and lighting plan before the build.
How soon can you deliver for our shoot?
Send us your shoot date and we will tell you plainly what fits.
See also: custom light-up props and LED wardrobe for film and TV, music video props and light-up wardrobe, light-up wardrobe for fashion films and custom light-up promotional giveaways.
Source: Westport Tech Museum.
Coca-Cola’s “Holidays Are Coming” campaign is named as an industry reference only; Neon Cowboys did not work on it.
Questions: info@neoncowboys.com.
